Hello changemakers 👋

this week I want to talk about the problem with the shiny object syndrome in productivity. We've all been there, scrolling through endless listicles, videos of YouTube gurus or articles promising the "ultimate productivity tool" or the "secret hack to getting things done."

And this is a mistake that most people do at the beginning of their productivity journey. Productivity isn't about tools, it's about process, and over time being in this field you discover that amateurs are obsessed with tools, while professionals focus on process.

Think about it. Imagine a seasoned magician who has spent years honing their craft. They've meticulously practiced sleight-of-hand, mastered misdirection techniques, and perfected 5-10 illusions max. When they take the stage, their performance is just mesmerizing and leaves audiences speechless with each jaw-dropping trick.

Now, compare that to a magician who just started. They've been captivated by the world of magic, devouring the latest books and videos on every illusion they can find on YouTube that promises to be the best trick to impress their audience. They're eager to impress, but their focus is scattered across so many tricks that they aren’t just able to ever master one. Their attempts lack finesse, the misdirection is clumsy, and the whole performance feels more like a chaotic prop showcase than a magical experience.

The allure of the "magic toolbox" is undeniable. Just like that novice magician, we're often drawn to the latest productivity tools and techniques, believing that the key to success lies in acquiring the shiniest new app or the most comprehensive time management system. But true mastery does not lie in the number of tools you possess, but in the depth of your understanding and the skill with which you apply them.

The same principle applies to productivity. The most expensive time-tracking app or the most aesthetically pleasing to-do list won't magically make you more productive. What truly matters is having a solid process in place, a system that works for you and helps you consistently achieve your goals.

Here's a familiar scenario: You decide to finally tackle that writing project. You spend hours researching the "perfect" writing app, meticulously customizing its interface, and getting lost in a sea of productivity tips. But when it comes down to actually writing, you find yourself paralyzed by indecision and overwhelmed by the sheer number of options.

This is where a well-defined process comes in. It could be the Pomodoro Technique, a specific writing schedule, or a system for organizing your research. The key is to have a clear structure that guides your work and eliminates decision fatigue.

So, how do we avoid falling for the latest productivity tool craze? Here are a few tips:

• Focus on building a system, not a collection: Instead of chasing the next best app, identify a process that works for you. Experiment, iterate, and find what helps you consistently make progress.

• Don't be fooled by bells and whistles: Fancy features don't guarantee results. Prioritize tools that integrate seamlessly with your existing workflow and serve your specific needs.

• Remember, getting started is more important than optimizing: Sometimes, the obsession with finding the perfect tool can lead to procrastination. Start with a simple process and refine it over time.

Ultimately, the best productivity strategy is the one that works for you. Don't get caught up in the endless loop of researching the "perfect" system. Start with a basic process, experiment, iterate, and find what works best for you. Get rid of the "shiny object syndrome" and focus on building a foundation for long-term productivity!

Wishing you a productive week,

Ignasi🚀

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Question of the week 🤔

What is your current workflow? What are your biggest productivity challenges? What kind of process would help you overcome these challenges?

Is there any specific topic you’d like me to cover in the upcoming newsletter issue? Let me know by replying to this e-mail!